Enterprise SaaS Lead Generation Campaign
Results
45% increase in qualified leads, $2.3M in pipeline value
Campaign Overview
Developed and executed a multi-channel campaign targeting C-suite executives in the financial sector, resulting in 45% increase in qualified leads.
Challenge
Our client, a leading SaaS provider, was struggling to reach C-suite decision-makers in the financial sector. Their previous marketing efforts resulted in low-quality leads and a lengthy sales cycle.
Strategy
We developed a targeted account-based marketing approach focused on the top 100 financial institutions. The strategy included personalized content journeys, executive-focused whitepapers, and a series of exclusive virtual roundtable events.
Execution
The campaign was executed across multiple channels including LinkedIn sponsored content, targeted email sequences, personalized landing pages, and direct mail. We created industry-specific case studies and ROI calculators to demonstrate clear value propositions.
Results
The campaign generated a 45% increase in qualified leads from target accounts, created $2.3M in pipeline value, and shortened the average sales cycle by 28%. Three major financial institutions signed contracts within 6 months of the campaign launch.
Campaign Gallery
