Account-Based Marketing Program
Results
28% increase in engagement, 4 new enterprise deals closed
Campaign Overview
Designed and implemented a targeted ABM program for top 50 enterprise accounts, creating personalized content journeys and engagement strategies.
Challenge
Our enterprise sales team was struggling to engage key decision-makers at target accounts, resulting in stalled opportunities and low conversion rates.
Strategy
We developed a comprehensive ABM program targeting the top 50 enterprise accounts. The strategy included deep account research, personalized content creation, and coordinated sales and marketing touchpoints.
Execution
We created account-specific microsites with personalized content, implemented targeted advertising on LinkedIn and industry publications, and developed custom case studies addressing each account's specific challenges. The sales team was equipped with account intelligence and conversation guides.
Results
The program achieved a 28% increase in engagement from target accounts, with key stakeholders spending an average of 4.5 minutes on personalized content. Four new enterprise deals were closed within the first six months, representing $1.8M in annual recurring revenue.
Campaign Gallery
