Hello, I'm Chase Addison
B2B Marketing Manager|
I develop and execute strategic marketing initiatives that drive business growth and establish meaningful B2B relationships.
About Me
I'm Chase, a strategic B2B marketing manager
With over 7 years of experience in B2B marketing, I specialize in developing comprehensive marketing strategies that align with business objectives and drive measurable results.
My expertise spans across content marketing, lead generation, marketing automation, account-based marketing, and building strong relationships with stakeholders and clients.
I'm passionate about leveraging data-driven insights to optimize marketing campaigns and create compelling narratives that resonate with B2B audiences.
Technologies & Tools
Marketing Technology
These are some of the key marketing technology I use regularly in my B2B marketing role.
Marketing Campaigns
Enterprise SaaS Lead Generation Campaign
Developed and executed a multi-channel campaign targeting C-suite executives in the financial sector, resulting in 45% increase in qualified leads.
Results:
45% increase in qualified leads, $2.3M in pipeline value
Annual B2B Industry Conference
Led the marketing strategy for our flagship industry conference, coordinating digital and traditional marketing efforts to drive attendance and engagement.
Results:
1,200+ attendees, 35% YoY growth, 92% satisfaction rate
Account-Based Marketing Program
Designed and implemented a targeted ABM program for top 50 enterprise accounts, creating personalized content journeys and engagement strategies.
Results:
28% increase in engagement, 4 new enterprise deals closed
Product Launch Campaign
Spearheaded the go-to-market strategy for our new enterprise solution, including messaging, content creation, and channel strategy.
Results:
150+ demo requests, 3,000+ webinar attendees
Get In Touch
Contact Information
Interested in discussing how strategic B2B marketing can help grow your business? I'm always open to connecting with fellow marketing professionals, potential clients, or businesses looking to enhance their B2B marketing efforts.
Location
Burnaby, Canada